The movement away from real fur is gaining momentum. As consumers opt for animal-free alternatives, the fashion industry will be forced to respond. Gucci and Versace already took the first step.
By committing to go vegan, the company will remove 300 million eggs from its product line every year. And they’re not the only ones making the switch. One of the largest meat producers in the world is on board.
With the suffering of millions of animals at stake, New York City has the opportunity to send a strong message across the world by banning fur sales.
Motif just received $90 million in Series A funding from the likes of Viking Global Investors, Breakthrough Energy Ventures— which includes Jeff Bezos, Bill Gates, and Richard Branson—agricultural goods titan the Louis Dreyfus Company, and Fonterra, a global leader in dairy production.
“The steady growth of the plant-based foods industry shows that consumers continue to shift away from animal products towards plant-based options,” said Michele Simone, executive director of the Plant Based Foods Association.
The benefits to the thousands of homeless pets who are dying for lack of a home each year cannot be overstated. Landlords can make a profitable, life-saving choice by permitting pets.