J.M. Coetzee takes on a literary struggle with the moral distinction – or lack thereof – between human and animal suffering and death. Whether you agree with him or not, this book should be of interest to most people thinking about animals and morality.
We’re pushing farmed animals to their limits of productivity, breeding chickens to grow fatter, cows to produce more milk, beef cattle to grow more muscle; all to the detriment of their physical and mental welfare.
The plant- and cell-based meat market will be worth $10 billion when it gets to 13% of the market, a market share equivalent to that of the plant-based milk market today.
Clean meat is a relatively new idea and one that will likely be called numerous things as it grows. Some people and organizations are calling it “cultured meat,” “cruelty-free meat,” “cell-based meat,” and “lab-grown meat.”
The Good Food Conference in Berkeley, organized by the industry powerhouse Good Food Institute, gathered hundreds of entrepreneurs, scientists, investors, media and other industry people into the packed two-day event.