Welcome to Sentient Media

About

Sentient Media is a journalism non-profit working to create transparency and reporting on animal welfare and the large-scale use of animals for human consumption and industry.

We produce compelling, original journalism to educate and inspire journalists, academics, officials, and the general public on topics of animal well-being and suffering, factory farming, environmental changes, public health, and political activity relating to animal agriculture and other use of animals.

The Fellowship Program

The Sentient Media Fellowship program helps animal lovers from all walks of life to produce and publish high-quality articles with established media outlets. Read more and apply here.

Sentient Media Team

Mikko Jarvenpaa

FOUNDER

Mikko is the founder of Sentient Media and previously a product marketing manager with Google and CEO with Infogram.

Grant Lingel

CO-FOUNDER

Grant is co-founder with Sentient Media with a long experience in online media and marketing.

Krista Kihlander

Social Media Coordinator

Krista is a social media coordinator for Sentient Media and has a background in communication and public relations.

Taylor Meek

Social Media Coordinator

Taylor is a social media coordinator with Sentient Media and has experience managing social media platforms for large organizations such as The Humane League.

James Davis

Head of Fellowships

James runs the Sentient Media Fellows program and has previous experience from running similar
programs.

Matthew Zampa

Journalist, Contributing Editor

Matthew is lead reporter and contibuting editor with Sentient Media. He started his career with the Outside magazine.

Mikko Jarvenpaa

FOUNDER

Mikko is the founder of Sentient Media and previously a product marketing manager with Google and CEO with Infogram.

Grant Lingel

CO-FOUNDER

Grant is co-founder with Sentient Media with a long experience in online media and marketing.

Krista Kihlander

SOCIAL MEDIA COORDINATOR

Krista is a social media coordinator for Sentient Media and has a background in communication and public relations.

Taylor Meek

SOCIAL MEDIA COORDINATOR

Taylor is a social media coordinator with Sentient Media and has experience managing social media platforms for large organizations such as The Humane League.

James Davis

Head of Fellowships

James runs the Sentient Media Fellows program and has previous experience from running similar programs.

Matthew Zampa

Journalist, Contributing Editor

Matthew is lead reporter and contibuting editor with Sentient Media. He started his career with the Outside magazine.

Statement of Ethics

Sentient Media is a non-profit with the mission of increasing public awareness of animal welfare, factory farming practices, and animal rights in general. Sentient Media does this by producing content for and in collaboration with media companies and organizations.

Sentient Media is a journalism organization. Our work is factual and evidence-based. While the themes we focus on often involve strong and varied emotional and moral reactions, we strive our reporting to be accurate, thorough, and fair. We follow the four principles by the Society of Professional Journalists, adapted here for Sentient Media’s collaborative model:

  1. Seek Truth and Report it. We strive to be accurate, fair, honest and courageous in gathering, reporting, and interpreting information. We look for original sources, present them in their correct context, and consider motives and connections of sources.
  2. Minimize Harm. We treat sources, subjects, colleagues, and members of the public as humans deserving of respect. We hold the view that human and non-human animals alike deserve lives free of suffering, fear, and exploitation. We treat audiences as intelligent, mature, and capable of making their own decisions.
  3. Act Independently. We serve the public and seek to enlighten and to provide insights. By proxy, we serve our media partners who in turn serve their own audiences, and we strive to provide our media partners with journalism of equally high quality and integrity as we would an audience we report to directly.
  4. Be Accountable and Transparent. We take responsibility for our work and for the decisions we make.

Sentient Media is a non-profit organization supported by individual and organizational donors. Donors will not receive preferential coverage, editorial oversight, or other avenues of dictating the content produced. In any instance where a donor or a member of Sentient Media’s organization is a subject of our reporting, such relationships will be fully disclosed. In its founding, Sentient Media has been supported by The Järvenpää Foundation and The Center for Effective Altruism’s Animal Welfare Fund.

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