Sentient Media Writes for Animal Rights

Sentient Media is a 501(c)3 nonprofit media organization working to create transparency around animal rights and the planetary crisis created by global factory farming. We report on animal welfare issues and strive to highlight the many intersections among human and animal lives and the world in which we live. Our primary mission is to increase public awareness of key issues that matter to all of us: the welfare of sentient beings, the health of our planet, and the health and longevity of our human selves. 

Sentient Media produces compelling, original reporting to educate and inspire journalists, academics, public officials, and the general public. Our focus areas are animal agriculture and animal welfare in the context of climate change, wildlife conservation, the cruelty of factory farming, the many unwanted impacts of industrial food systems, and the rise of “alternative” plant-based lifestyles and foods. We publish timely stories about animals and the climate in effort to advance and converge public discourse on animal welfare and the looming ecological crisis. By targeting mainstream audiences, we strive to make our reporting on animal matters and the health of our biosphere accessible to more people – thereby maximizing Sentient Media’s potential to catalyze meaningful and long-lasting global change.

Sentient Media Team

Mikko Jarvenpaa

Mikko Jarvenpaa

FOUNDER

Mikko is founder of Sentient Media and previously a product marketing manager with Google and CEO with Infogram.

Grant Lignel

Grant Lingel

CO-FOUNDER

Grant is co-founder of Sentient Media. He was the CEO of Neil Patel Digital Latin America and has worked extensively with online media and marketing.

 

Allie Grace Garnett

Fellowship Program Manager

Allie manages the Fellowship Program for Sentient Media. She is a serial entrepreneur and writer who lives sustainably on an off-grid jungle farm.

Krista Kihlander

Social Media Coordinator

Krista is a social media coordinator for Sentient Media and has a background in communication and public relations.

Taylor Meek

Social Media Coordinator

Taylor is a social media coordinator with Sentient Media and has experience managing social media platforms for large organizations such as The Humane League.

Matthew Zampa

Journalist, Contributing Editor

Matthew is lead reporter and contributing editor with Sentient Media. He started his career with Outside Magazine.

Mikko Jarvenpaa

FOUNDER

Mikko is founder of Sentient Media and previously a product marketing manager with Google and CEO with Infogram.

Grant Lingel

CO-FOUNDER

Grant is co-founder of Sentient Media. He was the CEO of Neil Patel Digital Latin America and has worked extensively with online media and marketing.

Krista Kihlander

SOCIAL MEDIA COORDINATOR

Krista is a social media coordinator for Sentient Media and has a background in communication and public relations.

Taylor Meek

SOCIAL MEDIA COORDINATOR

Taylor is a social media coordinator with Sentient Media and has experience managing social media platforms for large organizations such as The Humane League.

Matthew Zampa

Journalist, Contributing Editor

Matthew is lead reporter and contibuting editor with Sentient Media. He started his career with the Outside magazine.

Sentient Media Advisors

Ana Bradley

Ana Bradley

Ana Bradley is founder of production company, PYPR, Digital Director of Afritech.XYZ, and creator of Building Balance, a guide for investing in women-led startups.

Glenn Greenwald

Glenn Greenwald

Glenn Greenwald is a Pulitzer Prize-winning journalist, co-founding editor of The Intercept, and the founder of animal sanctuary Abrigo Hope.

Rachel Krantz

Rachel Krantz

Rachel Krantz is the recipient of the Peabody Award and the R. F. Kennedy Radio Journalism award among others. She was a co-founding editor of Bustle, and is currently working on a book about non-monogamy.

Statement of Ethics

Sentient Media is a nonprofit organization whose primary mission is to increase public awareness of animal welfare, factory farming practices, and all other aspects of animal rights. We strive to raise awareness of the impending climate crisis by making clear the many links between animal agriculture and global warming. Sentient Media seeks to accomplish these dual objectives by producing content for and in collaboration with other media organizations.

Sentient Media is a journalistic organization. Our work is factual and evidence-based. While the themes on which we focus often inspire strong and varied emotional reactions, we strive to ensure that our reporting is accurate, thorough, and fair. We faithfully adhere to the four principles of the Society of Professional Journalists, adapted here for Sentient Media:

  1. Seek Truth and Report it. We strive to be accurate, fair, honest, and courageous in gathering, reporting, and interpreting information. We prioritize original sources, present all sources in their correct contexts, and consider the motives and connections of sources.
  2. Minimize Harm. We treat sources, subjects, colleagues, and members of the public as humans deserving of respect. We hold the view that human and non-human animals alike deserve to live lives free of suffering, fear, and exploitation. We treat our readers as intelligent, mature, and capable of forming their own opinions.
  3. Act Independently. We serve the public by seeking to enlighten and provide valuable insights. By proxy, we serve our media partners, who in turn serve their own audiences. We strive to provide our media partners with journalism of high quality and integrity, equal to that of our reporting to our audience directly.
  4. Be Accountable and Transparent. We take responsibility for our work and for the moral positions that we express as an independent journalistic organization.

Sentient Media, as a nonprofit organization, is supported by individual and organizational donors. Donors do not receive preferential coverage, exercise editorial oversight, or otherwise influence any of the content produced. Should a donor or a member of Sentient Media’s organization be a subject of our reporting, such relationships are fully disclosed. Since its founding, Sentient Media has been financially supported by The Järvenpää Foundation and The Center for Effective Altruism’s Animal Welfare Fund.

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Sentient Media is a 501(c)3 tax-exempt organization.

18 Bartol Street #1150, San Francisco, CA 94133

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