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The popularity of vegan meat substitutes in supermarkets in the United States and around the world is growing. Check out a few of our favorites.
Words by Hemi Kim
The popularity of meat substitute products in supermarkets in the United States and around the world is growing—whether you call them vegan, alternative proteins, meat alternatives, meat-free, plant-based, or mock meat.
Vegan meats mimic or take the place of meats. They help people participate in meat-eating cultural practices—like having family and friends over for a barbecue—while making ethical food choices.
Meat is usually made of muscle—the parts of an animal’s body that allow it to move. Veganism encourages people to avoid eating or using things that come from animals, including insects.
To remove meat from a vegan diet means finding other foods that compete with meat in taste, texture, smell, look, cooking style, and nutrition such as protein content and vitamins.
Grains (e.g., wheat, soy, rice, millet), legumes (e.g., soy, peas, beans), and other vegetables are the primary ingredients listed in the products below. Other typical ingredients include flavorings, minerals, fats, and colorings. Lab-grown meats are made of animal products.
For most supermarket shoppers, the available vegan meat alternatives include burgers, sausages, ground meat, chicken, seafood, roasts, and deli slices like ham and bacon. Companies are also making ready meals, broths, and other substitutes for animal-based meats.
Meat substitutes also include beans, lentils, nuts, seitan, tempeh, tofu. Lab-grown, or cultured, meats are also listed in this article.
Below is an extensive list of vegan meat products available in retail food spaces for consumers in the United States. Product information for specific products was generated based on a review of company websites.
The aroma of dry black beans laced with garlic powder, oil, cumin, and salt rises from a steaming Instapot-like rice cooker. The sizzle of onion slivers in a steel pan sets the stage for a can of black beans, a bay leaf, tomato sauce, and other spices. Beans served over rice are a staple food in Brazil and other Latin American countries—and are also a complete protein, according to Healthline.
Beans, often called a vegan’s best friend, can be purchased dry or canned at affordable prices in most supermarkets. The USDA’s marketing standards lists a colorful parade of beans available to vegans looking for a versatile protein with which to cook or bake: pea or navy, blackeye, yellow, pinto, marrow, great northern, small white, light red kidney, dark red kidney, pink, black, mung, large lima, baby lima, and more.
Vegans can be caught red-handed, too, and not just when they are cutting up beets. California-based Beyond Meat targets omnivores and sells their blood-colored, plant-based meats in the meat sections of stores. The company is known for very closely approximating the taste, look, and texture of real meat served in the form of burgers, meatballs, sausages, ground beef, and crumbles. Beyond Meat uses pea and rice proteins and non-GMO ingredients.
In the family tree of vegan burgers, Boca burgers are Beyond Meat’s parents, or grandparents, and have been around since 1993, according to the Sun-Sentinel. Rather than try to replicate the flavor of meat, Boca burgers are better described as veggie patties. Boca is a subsidiary of Kraft Foods Inc. and is based in Wisconsin. Some of Boca’s plant-based meats are vegan, including chicken patties, veggie burgers, and crumbles. Boca offers original and non-GMO soy versions of its patties and burgers.
Soy curls are celebrated for how quickly they can be prepared for the table as a tasty, nutritious, chicken-like protein. Soak the curls in water or a broth for 10 minutes, and they are ready to be seasoned or stir-fried, according to Bon Appetit. Butler Foods LLC is based in Oregon. In addition to the non-GMO curls, the company offers jerky and crumbles.
The Field Roast Grain Meat Company’s CEO David Lee says that their products draw from ancient Asian and European culinary traditions, crediting Buddhist monks for developing grain meats, or wheat gluten, in a 2017 interview with FoodNavigator-USA. Lee chooses to decenter animal flesh as the standard for nutrition in Field Roast products and aims for sensational flavors, smells, textures, and looks that highlight the unique attributes of grains, vegetables, and other plant-based, natural ingredients, according to FoodNavigator-USA. In the interview, Field Roast’s CEO notes that the word meat is often defined as anything that is edible or “solid food” in English dictionaries.
Field Roast Grain Meat Co is owned by Greenleaf Foods, SPC, a subsidiary of Maple Leaf Foods, a Canadian meat company. Field Roast offers vegan sausages, patties, burgers, nuggets, corn dogs, frankfurters, buffalo wings, deli slices, and roasts. Several of its products contain palm fruit oil.
Vegans looking for American frozen comfort food for their air fryer can get it with a snip of a resealable bag. Gardein’s Ultimate Plant-Based Chik’n Tenders are crunchier and bigger than their original crispy tenders and beg to be put to a taste test against the real thing. Meanwhile, their Mandarin Crispy Chik’n includes a thin, syrupy sauce with which to drench McDonald’s-style chicken nuggets.
According to the Food Empowerment Project, Gardein is owned by a Conagra subsidiary. Their vegan products are classified as chick’n and turkey, beefless and porkless, fishless, soups, meals, and plant-based jerky on their website, but ingredients are not listed on their website.
Kellogg’s subsidiary Gardenburger line has a vegan, plant-based burger geared towards retail customers: Black Bean Chipotle Veggie Burger. According to the Oregon Historical Society, the original, vegetarian Gardenburger was invented in the 1980s by Paul Wenner.
In YouTuber EN Media Productions’ video review, the skillet-cooked, slightly crispy burger is described as a 9 out of 10: “It has a hint of spice behind it. It tastes a little bit like black beans. […] It’s even got some brown rice in it.”
Walmart’s Great Value Organic brand offers organic versions of their canned beans. The Environmental Working Group’s Food Scores database grades Walmart’s Great Value Organic Black Beans favorably: it earned a 2.6 out of 10, with 1 being the best and 10 being the worst score. Canned lentils fared even better at 1.2.
Hilary’s Adzuki Bean burger made it to Healthline’s list of best veggie burgers. This veggie burger features millet, adzuki beans, and quinoa. All of Hilary’s products are free of the top 12 most common food allergens. Kansas-based Hilary’s Eat Well offers veggie burgers, sausages, and Whole Grain Medleys.
Arriving on the food tech scene in 2011, two years after Beyond Meat was founded, it can sometimes be hard to tell Impossible Foods from one of its closest meat-replication competitors. California-based Impossible Foods offers vegan burgers, sausages, and ground pork. Read more from Thrillist on the difference between Impossible Foods and Beyond Meat, including a note on the former’s decision to test its heme protein on rats.
Amidst brightly lit arrays of supermarket food retail spaces, vegans in the refrigerated section can often find refuge by seeing LightLife tempeh. Eight out of ten dollars spent on tempeh in the United States were spent on Lightlife products, according to Greenleaf SPC’s president in an article in the trade magazine Meat+Poultry. Lightlife’s tempeh bacon strips are crisp and smoke-flavored, according to Shape.
Lightlife products are available in the United States and Canada. Greenleaf SPC produces Lightlife protein products and is owned by a subsidiary of Canadian meat company Maple Leaf Foods. The company offers plant-based burgers, ground, sausages, tempeh, bacon, deli, and chicken.
YouTuber theCathernator features Louisville Vegan Jerky’s four flavors of jerky made of textured soy protein. She shows up-close shots of the products, tastes them, and enthusiastically reviews the sweet, salty, and chewy snacks. Louisville Vegan Jerky Co, LLC is based in Kentucky.
In 2018, the STLToday reported that Missouri was the first state to restrict how plant-based meat makers labeled their foods. Now Missouri-based Hungry Planet, Inc.,’s line of Match Meats is known as Hungry Planet meats. Hungry Planet offers plant-based beef, pork, chicken, crab cakes, and sausage. In a 2020 PlantBased Love YouTube video, one of the reviewers says of the ground chicken that they transformed into a breaded chicken patty sandwich, “Popeye’s who?”
Memphis Meats plans to make and sell meat that is “grown completely from animal cells […] without the need to raise animals and not a plant-based meat alternative”, according to DeliMarketNews.
Now known as UPSIDE Foods, the company seems to be focusing on chicken. It does not yet have any products available for purchase listed on its website. The company is based in California.
Read more about cultured meat and slaughter-free, cell-based meat.
MorningStar Farms’ FAQ on its Kelloggs.com says that it plans to make all of its foods vegan “by the end of 2021.” The Kellogg Company is based in Michigan. MorningStar’s vegan products include two types of vegan burgers—Meat Lovers and Veggie Lovers—and a cheeseburger. Other vegan products include sausage patties, sausages, chicken tenders, chicken nuggets, chicken patties, corn dogs, appetizers, veggie meatballs, and crumbles.
Nasoya Foods USA, LLC, a California-based company, is part of Pulmuone Foods USA, Inc., a subsidiary of Pulmuone Holdings Co Ltd, a Korean food and drink company. It sells tofu in a spectrum of firmness and softness, as well as prepared foods such as marinated tofu, Superfood Skillets, and dumplings.
Nasoya’s online tofu guide offers cooking ideas on how to use tofu instead of animal products in your food, such as a crispy chicken sandwich, egg salad, smoothies, chickpea and herb pecan crusted tofu, sticky sesame tofu, garlic ginger tofu with noodles, and Middle-Eastern inspired tofu skewers.
Edward & Sons Trading Company, a California-based company, offers burger, meatball, wings, curry, and taco filling recipes for their canned jackfruit products. Native Forest jackfruit comes in four different flavors, including original, barbecue, and curry.
Palouse Brand is part of Palouse Trading, a company based in Washington, according to The Spokesman-Review. Palouse Brand offers legumes (e.g., beans, lentils, peas) and wheat berries. Palouse Brand’s website features detailed product descriptions and recipe ideas.
According to PhoneyBaloneys.com, the company stopped fulfilling orders and ceased production in 2019. The company was based in California, according to Happy Cow and Good Saint. Johnna’s Kitchen has a coconut bacon recipe that tries to achieve the flavor of the original product.
Primal Spirit Foods is part of Primal Spirit, Inc., a West Virginia company. The company offers plant-based jerky in five flavors, including Thai Peanut. Primal Spirit credits an unnamed Thai chef for providing the original recipe, and an Asian manufacturing plant for their success.
According to History of Macrobiotics (1715-2017), Ray Reichel began making and selling seitan in 1983. He used “tamari, kombu seaweed, and water” for its broth and learned to make it from cookbooks while he was unemployed, according to the book. Ray’s Seitan can be purchased in the eastern United States, according to its website. The company is based in Pennsylvania.
Seitan is also known as wheat gluten. According to Environmental Nutrition, it was invented during the sixth century in east Asian countries like China and Japan.
Seitan is made by using water to remove the starch from a dough made of wheat flour. The result is a gluten protein that competes with chicken and beef in protein content, texture, and how it cooks.
Sophie’s Kitchen is a food tech company that is based in California, according to the Straits Times. The company offers plant-based seafood, including shrimp, crab cakes, fish fillets, smoked salmon, and tuna. Founder Eugene Wang also founded Sophie’s BioNutrients, a business-to-business company in Singapore, according to FoodIngredientsFirst.
Tempeh is a high-protein, fermented soy product originally from Indonesia. Its structure resembles tightly-packed styrofoam—visible chunks of fermented soy that seem glued together.
The Herbivorous Butcher is based in Minnesota and, according to StarTribune, won a legal battle against Nestle to make the term “vegan butcher” a trademark-free term.
The company offers plant-based deli foods like capicola, pastrami, pepperoni, and turkey. It also sells steaks, filet mignon, bacon, ribs, chicken, sausages, jerky, burgers, a turkey roast, porchetta, and chorizo. It also sells products made without gluten.
According to Medium, founders Kale and Aubry Walch also plan to open an animal sanctuary.
Tofu is a soy product that is made with curdled soy milk, similar to how cheese is made of curdled cow’s milk. It originates in Asian countries and has become popular throughout the world. It comes in soft and firm textures.
Plant-based offerings from Oregon-based Tofurky Company were in the news in 2020 for defending free speech using the court system. According to Vox and Reuters Legal, Tofurky has been fighting state laws that restrict how vegan meats are labeled.
Tofurky’s vegan meats include chicken, deli slices, burgers, sausages, grounds—including chorizo, and tempeh. Its vegan products include gravy, roasts, and pockets. Its pockets contain palm fruit oil. Tofurky’s Roast & Wild Rice Stuffing, and Roast with Amber Ale Glaze are the two roasts that do not contain palm fruit oil.
In 2020, AntiRacismDaily analyzed how, in response to community complaints, Trader Joe’s realized that it was time to scrap its racist food labels. Trader Joe’s is a grocery store chain in the United States that is owned by German company ALDI Nord, according to Wikipedia. The company offers plant-based chorizo, two types of protein patties, falafel mix, and vegan marshmallows. Its vegan products include prepared dishes such as Chicken-less Mandarin Orange Morsels, and a canned sauce, and Greek Chickpeas with Cumin and Parsley. Read more about one former employee’s account of being a grocery store worker during the COVID-19 pandemic here.
In a January 2020 video, YouTuber Sauce Stache shows viewers a variety of textured vegetable protein (TVP) products: flakes, chunks, tubes, and slices. Textured vegetable protein is sold in a dehydrated state and is shelf-stable. The video host features examples from Verisoy (Vegan Soy Chunks, Taiwanese Vegan Soy Shreds, Taiwanese Vegan Soy Chunk, Taiwanese Vegan Soy Slice). Verisoy products are owned by Vege USA LLC, a company based in California.
Sauce Stache explains that “all of these vegetable proteins are made in a very similar manner. They take an isolated vegetable protein, like a soy protein isolate, a pea protein isolate, or even a wheat protein isolate, and they run them through an extruder.”
“That extruder heats and steams the protein isolate and forces it through a hot extrusion,” Sauce Stache says. “When the protein hits the air, it expands and forms a very fibrous, very chewy-like substance.”
Textured vegetable protein, Sauce Stache says, is used in the Beyond Burger, the Impossible Burger, and in non-vegan meat products including school lunches, some beef patties, and canned beef chili. TVP is a trademark of the Archer Daniels Midland company, which is why the ingredient is listed using other names.
In a 2019 interview, Upton’s Naturals is based in Illinois. Its plant-based offerings focus on jackfruit, banana blossom, seitan, and meals. The range of seitan offerings spans chicken, bacon, sausage, and ground—including chorizo. Its vegan meals include three types of soups, Thai Curry Noodle, and Massaman Curry.
Westbrae Natural is a canned food brand whose beans are sold in popular food retailers in the United States. Its canned beans consistently get the best scores from the EWG Food Score database that evaluates products based on nutrition, processing, and ingredient concerns.
Imagine products are also made under the Westbrae Natural Inc. label, a subsidiary of New York-based The Hain Celestial Group, Inc. Imagine products include mushroom-flavored gravy and plant-based broths that mimic chicken broths.
The Hain Celestial Group makes Yves Veggie Cuisine products, a leading player in the fake meat market. The Hain Celestial Group is based in New York and offers plant-based, vegan appetizers, burgers—including a gluten-free version, ground, hot dogs, deli slices, bacon, and breakfast patties. Watch LiveKindly’s YouTube 2021 video review of bacon from Yves Veggie and how it compares to Upton Naturals, and LightLife when prepared three different ways.
Check out Food Empowerment Project’s Vegan Food Guide for more vegan meat and dairy alternatives, including cheese, yogurt, sour cream, mayonnaise, and eggs.
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