Poultry farmers are growing chickens faster than ever to meet soaring consumer demand. At this rate, the EU will set a record for poultry consumption in each of the next 10 years.
The bill, AB 44, would ban the sale of all fur goods across the state, carrying momentum from city-wide bans in California’s two largest metropolitan areas.
By committing to go vegan, the company will remove 300 million eggs from its product line every year. And they’re not the only ones making the switch. One of the largest meat producers in the world is on board.
Motif just received $90 million in Series A funding from the likes of Viking Global Investors, Breakthrough Energy Ventures— which includes Jeff Bezos, Bill Gates, and Richard Branson—agricultural goods titan the Louis Dreyfus Company, and Fonterra, a global leader in dairy production.
“The steady growth of the plant-based foods industry shows that consumers continue to shift away from animal products towards plant-based options,” said Michele Simone, executive director of the Plant Based Foods Association.