Matthew Zampa

Welcome to the Vegan Capital of the World

vegan capital world

A new report from Chef’s Pencil has crowned a new vegan capital of the world using Google search data.

Veganism is more searchable than ever. According to the report, the popularity of vegan-related searches on Google jumped 35% over the past two years. This means more people are searching vegan in more places around the world.

Book Review: How To Go Vegan by Kate Schuler

woman vegan smile

As we near the end of Veganuary, the annual challenge for non-vegans to go vegan for the month (and hopefully carry it into the rest of the new year), let’s revisit a classic. How To Go Vegan: The why, the how, and everything you need to make going vegan easy, the guidebook to Veganuary by Kate Schuler (Hodder & Stoughton 2017), is a great point of reference for anyone who is curious about going vegan.

The World’s Largest Fast Food Companies Are Failing Chickens

factory farm chicken

Jo-Anne McArthur/We Animals

A new report from World Animal Protection identifies the cruel mistreatment of chickens by suppliers to eight of the world’s largest fast food companies—including Burger King, Domino’s, Starbucks, KFC, Pizza Hut, Subway, Nando’s, and McDonald’s.

Every year, billions of chickens live and die on factory farms. They spend their lives crowded into industrial feeding operations where they barely have enough room to flap their wings. Many suffocate and die to due overcrowding. Then over the course of just 40 days, they reach full size. This unnaturally fast growth cycle and lack of mobility take a toll on their bodies. Many develop lameness and are in constant pain.

Book Review: Why You Eat What You Eat by Rachel Herz

veggie dish vegan

This book is fascinating. We all get hungry, have cravings, and don’t really know why. Let Rachel Herz’s Why You Eat What You Eat: The Science Behind Our Relationship With Food (W.W. Norton & Company 2019) tell you exactly why you eat what you eat in intricate detail. Dietary science is something to wrap your head around–in a bittersweet kind of way–and this book will help you do that.

Fast Food’s Not-So-Secret Vegan (and Vegetarian) Menus

taco fast food

Making the most out of a not-so-good thing can feel, well, kinda good, like ordering off of the secret vegan and vegetarian menu at your local fast food joint. It’s not healthy, but at least it’s vegan. Where else can you get a Spicy Potato Soft Taco for $1?

At burger spots like White Castle, eating vegan is trendy. Ads for the Impossible Slider, made with a mini plant-based Impossible Burger patty, featured the Wu-Tang Clan and Kal Penn, co-star of Harold and Kumar Go to White Castle.

At $1.99, the Impossible Slider increased White Castle’s market share at locations selling the Impossible Slider by 250% when it was first released. It’s now available in all 377 White Castle locations nationwide.

But not everyone makes it easy to order vegan. Why are they keeping all these vegan options secret, anyway?

The Impossible Burger 2.0 and the Next Generation of Food Tech

Impossible Foods

This year’s big ask from alternative meat maker Impossible Foods? Cheat on beef. On Monday, the new Impossible Burger 2.0 made its debut at CES 2019.

The plant-based food company promises less fat, absolutely no gluten, and the same texture and juiciness as animal meat from their latest burger recipe. The “new new” Impossible Burger wasn’t the only future food innovators imagined this year, but it just might be the brightest.

A Letter to the Most Factory-Farmed District in the United States

pig factory farm

Jo-Anne McArthur/We Animals

There are more farm animals than people in Iowa’s 4th Congressional District, represented by none other than Steve King.

If you know what a factory farm is, it probably does not surprise you that animals outnumber people in this rural farming district. It’s on those 750,000 people to stand up for animals against the cruel policies of politicians like Rep. King.

The eight-term Congressman, formerly representing the 5th District, won the 4th this year by his narrowest margin yet. In 2018, a total of 10,523 votes (3.4%) separated King from Democratic challenger J.D. Scholten, who supports family farmers over factory farms and the need to balance environmentalism with what we eat.

Book Review: Dirty Vegan by Matt Pritchard

dirty vegan chef

Matt Pritchard SWYD/YouTube

The latest addition to the vegan main stage is BBC host, skateboarder, author, and legendary prankster Mathew Pritchard. His new vegan cooking show Dirty Vegan launched on BBC last week! Pick up his cookbook by the same name Dirty Vegan (Mitchell Beazley 2018) for a lot more plant-based badassery.

Here’s Why Animal Advocates Should Be Excited for 2019

chicken animal 2019

Don’t get me wrong: 2018 was a big year for animals. Animal advocates will have even more opportunities to support animal friendly businesses, politicians, and political activists in 2019. We hope you’re as excited as we are.

Over the past year, animal advocates ate more plant-based products, passed more animal friendly legislation, and began to imagine what a world without animal farming will look like. But there’s still work to do. Here’s a short list of what’s in store for animal advocates this year.

Big Dairy’s Version of Animal Welfare

dairy cow farm


The dairy industry is having a hard time keeping up with the welfare of its animals, according to a new post from industry outlet Dairy Herd Management.

In the post titled “Animal Welfare Demands Will Keep Coming,” Nigel Cook, a veterinarian and animal welfare specialist, accuses animal welfare activists of attacking food companies by linking them to cases of animal abuse. He writes off the documented abuse and calls for food companies to protect their brands.

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